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Kris Krug on Web 2.0 at STT

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Technology and copyright

Technology is obsoleting copyright law. Encourages people to use Creative Commons for all their work.

» bonus tip: When publishing with Creative Commons, use the attribution noncommercial license, which means that any non-profit can republish your content, as long as they credit you as the original author (or photographer). But businesses won’t be allowed to take your content and make money with it.

Promote ownership of your brand

Let people remix your content. Give them creative assets to work with.

Let go of control. Don’t make the mistake the music industry made — trying to loc down their content, and alienating their fans.

Document everything

If it didn’t happen on the Internet, it didn’t happen.

The power of open source

Open source software development is inherently tied to social change. They are building things for the common grood while working around traditional power models.

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