writing

11 best practices for working with an editor

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...
Tweet if you like to procrastinate

Tweet if you like to procrastinate

I am always amazed at how much I get done on my focused writing days — the days when I leave the office and camp in one of the cafés or restaurants where ambient noise helps me concentrate and write, write, write. But it’s not my word count that amazes me:...
8 ways writers can make the most of online video

8 ways writers can make the most of online video

I’m a text girl in a video world. At least, that’s how I feel as I type-type-type my way through these 40 days, while hearing all the while about how nobody reads anymore.  For this, I can thank YouTube. YouTube launched in 2005 and in just 6 years has...
Diary of a yak shave: Or, How to get an Excel file into Scrivener

Diary of a yak shave: Or, How to get an Excel file into Scrivener

I need to write a draft document that borrows from my previous blog posts. A sane (non-techie) person might just write the freaking document, already. But that is not the Geek Way. So I’m now in the middle of an epic yak shave: Installed a WordPress plugin that...
9 ways social media can support your creativity

9 ways social media can support your creativity

Some new mothers worry about when they’ll get to sleep through the night; I worried about when I’d get to write a novel. I’d always figured that I’d write a book some day, but now that I had a kid, would some day ever come? For me, the answer...
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