strategy

Should copyediting be part of your social media strategy?

Should copyediting be part of your social media strategy?

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me...

The small organization’s guide to investing in social media

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it...

Creating a social media presence in 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of...
Group identity and the psychology of social media

Group identity and the psychology of social media

What motivates people to contribute content to user-driven web sites? A blog post on the Psychology Behind Social Media does a nice job summing up the major factors? I was particularly interested that it noted the desire for group identity: One of the main reasons...
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