strategy

Should copyediting be part of your social media strategy?

Should copyediting be part of your social media strategy?

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me...
Social Media Strategy: Make Your Own Romania

Social Media Strategy: Make Your Own Romania

This blog post originally appeared on my blog at the Harvard Business Review. “Create a social media presence that highlights your expertise,” I told a room full of entrepreneurs. “And that will do more to drive business to your site than anything...

The small organization’s guide to investing in social media

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it...

Creating a social media presence in 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of...
Group identity and the psychology of social media

Group identity and the psychology of social media

What motivates people to contribute content to user-driven web sites? A blog post on the Psychology Behind Social Media does a nice job summing up the major factors? I was particularly interested that it noted the desire for group identity: One of the main reasons...
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