Learning from social media failure at Qantas and beyond
My latest post for Harvard Business tackles the lessons other companies can learn from the latest social media disaster, this time brought to you by Qantas Airways: [A]irlines are far from the only businesses to face a newly redrawn balance-of-power between company...Social Media Fail, Airline Style
The capacity to operate a 747 is incompatible with social media smarts. That’s the conclusion one might draw from the…
Social Media Strategy: Make Your Own Romania
"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…
Countering the Excuses for Avoiding Social Media (and Video Games)
"I can see why it’s important, but it’s not something I need to be an expert on myself." "I’ve got…
Facebook’s Timeline Will Impact Your Career
The advent of Facebook’s new Timeline feature gives you, your colleagues, and your customers a whole new set of reasons…
Make Peace with Always-On Access
The park ranger who helped us pick out a campsite didn’t know he was giving assistance to the enemy. He…
Social media for political scientists: monitoring with iGoogle, Google Reader and Hootsuite
6 questions to prepare you for a social media crisis
5 steps to create your social media toolkit
Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
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