social media

6 ways to speed up your social media response times

6 ways to speed up your social media response times

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
Why the speed of research matters in social media

Why the speed of research matters in social media

How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company’s Facebook page? Speed is at the heart of many of the questions that come up over and over again in social...
Should copyediting be part of your social media strategy?

Should copyediting be part of your social media strategy?

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me...
Take a one-way road trip with Ridejoy

Take a one-way road trip with Ridejoy

Dear Ridejoy, Thank you for allowing us to undertake a 2,000-mile road trip with two young kids at a relaxing pace. When we first decided to road trip to San Francisco as our family vacation, we thought we’d visit the coastal redwoods and Yosemite on the way...
Better vacations with social media

Better vacations with social media

First, the bad news: planning works. If you’re anything like me, you love the romantic idea of spontaneous travel; of hitting the road with nothing but a toothbrush and a change of underwear (plus the entire Apple product line, of course). Get in the car, and...
Meet Your Pinterest Customer

Meet Your Pinterest Customer

This post originally appeared on the Harvard Business Review. Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party sites than Google+, YouTube and LinkedIn put together. Think of Pinterest as a hybrid...
Who Are You Online? A 360-Degree View

Who Are You Online? A 360-Degree View

This post originally appeared on the site of the Harvard Business Review. Who are you when you go online? That’s a question that goes way beyond how you feel in your own virtual skin, and affects how we perceive and relate to one another in the world of social...
3 reasons to check out the latest research on social media and food

3 reasons to check out the latest research on social media and food

In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us...
Does social media have to make you happy?

Does social media have to make you happy?

At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness,...
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