linkedin

If conferences were like slot machines

If conferences were like slot machines

My Facebook friends should be forgiven if they think I’m in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on “How social media drives consumer decisions” at the LeadingRE real estate conference. I got to...
Work Smarter with LinkedIn, published today

Work Smarter with LinkedIn, published today

A LinkedIn profile is more important than résumé, more useful than a business card and more permanent than an email address. As essential as LinkedIn is to today’s professionals, many people still struggle with the question of how to use it or what makes it...
4 steps for calculating ROI on social media

4 steps for calculating ROI on social media

Asked on LinkedIn: Your thoughts about ROI with social media would be appreciated Your best bets for quantifying ROI are: 1. Direct sponsorship/revenue: Think beyond advertising and premium fees to other ways of earning revenue with social media (product sales,...
Tips for a successful Facebook application launch

Tips for a successful Facebook application launch

Asked on LinkedIn: Launching a Facebook application? Consider running a contest — something with genuine value, ideally a bit witty — that you advertise on Facebook using smartly-chosen keywords to control where your ad appears. Make sure it’s clear...

Using B2C social media for B2B marketing

Asked on LinkedIn: Has anyone had success using social media to market B2B? The business-to-business versus business-to-consumer dichotomy can be a bit of a trap when thinking about social media. To achieve a critical mass of participation on a social media site, you...
Three steps for companies getting started with social media

Three steps for companies getting started with social media

Asked on LinkedIn: What are the first 3 steps every company needs to take to get involved in social media? 1. Listen. No matter what industry you’re in or how sensitive your organization, you need to be doing social media monitoring. At a minimum, set up an...
Page 1 of 11