hootsuite

3 tricks for monitoring Twitter mentions and trackbacks

3 tricks for monitoring Twitter mentions and trackbacks

The brilliant Lauren Bacon made a big splash yesterday with her thought-provoking post on the emotional work that often gets assigned to women working in the tech world. The response to that post has been so massive that it’s left her with a challenge: how do...

How to add yourself to your own Twitter list using HootSuite

Today I noticed an irony on the SIM Centre website: our Twitter sidebar widget, which does a lovely job of displaying tweets from all those who are connected to the SIM Centre, wasn’t showing tweets from the SIM Centre itself. I realized that was because our...

How to sustain a social media presence in 3 hours a week

When it rains on a weekend, I don’t bemoan my decision to live in the Pacific Northwest: I just know it’s time to queue up my blog posts and tweets for the week. That’s what I try to do in about two hours every weekend, and since folks often ask me...
5 steps to create your social media toolkit

5 steps to create your social media toolkit

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. To do that, you need to begin by defining your turf: the area...

Using RockMelt with HootSuite and Feed.ly

For an overview of the RockMelt web browser, see part 1 of this series. The big advantage of RockMelt is the tight integration between browsing and sharing. To keep my Twitter account up-to-date with interesting resources on the meaningful use of technology, I...

Using HootSuite as your Twitter dashboard

This week I’m offering an updated look at the Twitter methodology that helps me focus my attention on the people and news that matter most to me. As I put it in my post for the Harvard Business Review, this methodology lets me use Twitter as a tiny gym for my...
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