harvard business review

How Social Media Is Changing Olympic Coverage

How Social Media Is Changing Olympic Coverage

Plenty of locals in Vancouver are stymied in their efforts to decipher just what the protesters want; or more precisely, what it would take to satisfy them.
—Jonathon Narvey

Game play can help grow a community, offer positive mentorship,…

How great editing motivates great user-generated content

How great editing motivates great user-generated content

When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...
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