If conferences were like slot machines

Wonder Woman Slot Machine
My Facebook friends should be forgiven if they think I’m in Vegas to try out novelty slot machines.

I was actually here to deliver three presentations on “How social media drives consumer decisions” at the LeadingRE real estate conference. I got to my last presentation an hour ahead of time, set up my computer and had my deck all ready to go.

About 10 minutes before I was due to start, a few people came in and asked “is this the LinkedIn presentation?” I looked at the conference program and sure enough, the room I was in was scheduled for a presentation, “R U LinkedIn”, by another presenter. But where was he? And where was I supposed to be?

OK, I thought…these folks are here for a LinkedIn presentation. Am I just going to tell them my story about how social media drives purchasing? No, I know about LinkedIn. Heck, I wrote a book about it. I can talk about LinkedIn for an hour, off the top of my head.
Just then, a conference organizer came in to find me and take me to the right place — a room with a hundred people who were waiting for me to kick off their MarTech (marketing + technology) conference. They were full of smart questions about social media, and like the rest of the fabulous audiences at this event, really raring to take their online marketing to the next level. So I’m glad it all worked out.

But now I’ve got a pent-up LinkedIn presentation coming together in my mind. Even more appealing is the idea of an entire unconference dedicated to improvised presentations — maybe, pulling a presentation topic out of a hat, or choosing from three options.

Would that be horrible? Wonderful? Or does the idea of running a conference like a slot machine only sound appealing because I’m in Vegas?

How to use your Facebook restricted list

Organizing your Facebook friends into lists is a great way to share different kinds of content with different kinds of people: for example, you might want to share certain updates with your colleagues, and other kinds of updates (like those adorable kid photos) with a small circle of friends.Facebook automatically creates a few of these lists for you, like the list of people who went to the same school you went to. One of the most useful lists is the “restricted” list, because it lets you share things with your friends, while hiding them from people on your restricted list.

My restricted list contains anyone I agree to friend but don’t really know (as a writer, I like to be accessible to people who read my blog posts) as well as my workplace colleagues, my mom and my mom’s friends. (Because even after I put my mom on my restricted list, her friends reported on my Facebook updates.)In this guide, I show you how to add people to your restricted list, and how to tweak both your Facebook settings and your individual post settings so you control who sees what.

1. Review friend requests

Start by clicking the friends icon in the upper right of your Facebook window to see your friend requests. Here, I’ve received a friend request from someone I don’t actually know, so he’s going on my restricted list.

Friend requests

2. Confirm request

When you see someone you know through your professional work, and want to friend, click the “confirm” button.

Confirm request

3. Click to see the Friends dropdown

This will load a “friends” button with a drop-down menu. Click to see the drop-down menu.

Friends dropdown

4. Choose “Add to another list”

Scroll down and click on “Add to another list”.

Add to another list

5. Click restricted

Then scroll down until you can click on “Restricted”.

Click restricted

6. Confirm restricted

You should now see a check mark next to “Restricted”. Anyone on your restricted list will see only your Public posts — even though they are technically your “friend”, they don’t see content you share only with friends.

Confirm restricted

7. Change default post settings

Next, you need to change the default settings for who sees the content you share, so that you only share things with the whole world (including the people on your restricted list) when you really want to. Start by clicking the settings icon.

Change default post settings

8. Select “account settings”

From the settings menu, choose “account settings”.

Select "account settings"

9. Navigate to privacy settings

Select “privacy” from the left-hand sidebar. Note that Facebook frequently moves its settings around, so the screenshots I’m sharing today may not reflect how Facebook will work a month or year from now.

Navigate to privacy settings

10. Edit privacy settings

Under “Who can see my stuff?”, if it’s not set to “friends”, select “edit” next to “who can see your future posts?”

Edit privacy settings

11. Edit “Who can see my stuff?”

Set “Who can see your future posts” to “friends” so that you don’t accidentally share things with the whole world. This way, the default for anything you post will be to share it only with friends who aren’t on your restricted list.

Who can see my stuff?

12. Tweak the visibility settings on individual updates

Note that you can change the privacy setting on any individual Facebook post or photo, either at the time of posting, or after the fact. You can even limit visibility to specific people.

Set post visibility

13. Set post visibility (excluding your restricted list)

If you want to post something that you don’t want to share with your professional contacts, set the post visibility to “friends”. When you hover over the button, you’ll see that it specifically says “..Except: Restricted”. That means people on your restricted list won’t see it.

Viewing your post

14. Set post visibility for posts you want to share with everyone

If you want to share something with the whole world — including people on your restricted list — set your post visibility to “public”. Double-check your post visibility before clicking “post”.

Confirm post visibility

15. View your wall

Look at your Facebook wall to see everything you’ve shared, whether it’s public or just for friends who aren’t on your restricted list.

View your wall

16. Test your settings with “view as”

If you want to double-check your settings, or make sure that people on your restricted list are only seeing the updates you want them to see, use the “view as” option on your profile page, under the gear icon.

Test your settings with "view as"

17. View your profile as someone on your restricted list

Enter the name of someone on your restricted list to see what your profile page looks like to them. Sure enough, the latest person on my restricted list can only see the post I shared publicly — not the one I shared with friends.

View your post as someone on your restricted list

18. Filter your news feed with a friend list

You can create as many different friend lists as you want — it just takes a little work to organize your friends into the right lists. You can use those same lists to pay closer attention to some people, and less attention to others. When I look at Facebook, I often filter my news feed so I’m only looking at my “A1 Pals” list: the small circle of friends and family whose updates can easily get lost in the sea of news from the hundreds of people I’ve friended.

Filter your news feed with a friend list
Experiment with creating a couple of lists for specific purposes, like sharing family news. And please be sure to share your own tips for getting the most from Facebook lists!
P.S.  Do you wonder where I found the hours and hours and hours to make these detailed instructions? I didn’t! Thanks to an amazing application called Clarify, it only took an hour or two to put this together — most of it on the writing, not the screenshots. Check out Clarify here, or view this post on my Clarify account.

Don’t be scared to Facebook your kids: A response to Amy Webb

Amy Webb has written an important but frustrating post on Facebook privacy and kids on the Slate website. Writing about a friend who extensively Facebooks photos and stories about her daughter “Kate”, Webb worries that Kate’s parents have compromised their child’s future autonomy, particularly in light of emergent facial recognition technology that can build profiles based on photos:

The easiest way to opt-out is to not create that digital content in the first place, especially for kids. Kate’s parents haven’t just uploaded one or two photos of her: They’ve created a trove of data that will enable algorithms to learn about her over time. Any hopes Kate may have had for true anonymity ended with that ballet class YouTube channel.

Knowing what we do about how digital content and data are being cataloged, my husband and I made an important choice before our daughter was born. We decided that we would never post any photos or other personally identifying information about her online. Instead, we created a digital trust fund [of websites, email addresses and accounts].

When we think she’s mature enough (an important distinction from her being technically old enough), we’ll hand her an envelope with her master password inside. She’ll have the opportunity to start cashing in parts of her digital identity, and we’ll ensure that she’s making informed decisions about what’s appropriate to reveal about herself, and to whom.

It’s inevitable that our daughter will become a public figure, because we’re all public figures in this new digital age. I adore Kate’s parents, and they’re raising her to be an amazing young woman. But they’re essentially robbing her of a digital adulthood that’s free of bias and presupposition.

While parents need to be cautious about sharing their kids’ lives online — particularly if they want to have model digital discretion for their future teenagers — this post traps us in the all-or-nothing paradigm of life online. Yes, maybe it’s “easiest” to post nothing, but doing the easiest thing hardly prepares a parent for the difficult challenge of providing thoughtful advice and guidance to their kids in how to live in an online world.

Parents who invest a small amount of time in creating an intimate circle of Facebook friends not only protect their kids’ safety and privacy (find out how here), but also build the skills they need to be effective digital advisors and role models.  Webb is right to raise questions about how facial recognition technologies may transcend whatever protections we set up for our kids…but the way to handle that is by advocating for effective privacy policies, and not by avoiding the difficult challenges of living and parenting in a world that is irrevocably digital.

And parenting in a digital world isn’t all about dealing with cyberbullies and online predators. There are incredible joys, insights and experiences to be had for parents who dive into the social world, rather than waiting for their future teens to drag them there. Parents who (carefully) share their kids’ lives online tap the power of Facebook and other social networks as avenues for getting support , and for sharing the joy of parenting. Most importantly, by engaging their kids in conversations about what and how to share online, from a young age — as we have, by asking our kids for permission each and every time we post a photo or story about them — parents can guide their kids in making thoughtful decisions about their online presence, while their kids are still young enough to be influenced.

Parenthood is such a central experience that there’s no way to cut it out of your online life without profoundly compromising your own ability to have authentic, meaningful connections online. And that’s not an experience you can do without if you want to understand and relate to kids you are raising in 2013.

For more on whether and how to share your kids’ lives online, see my series on Facebooking the Kids.

Which Facebook updates could you live without?

The beauty of being married to a man with absolutely no interest in sports is that I would remain blissfully unaware of the start of hockey season, at least until I get to the office Monday, were it not for Facebook and Twitter, which are suddenly overflowing with Canucks-related blah blah blah. That’s a problem that can be easily rectified in Twitter, simply by using a client that lets you filter out tweets containing certain keywords. But how to make Facebook a hockey-free zone?

The solution could be as close as the show/hide stories dropdown…if Facebook would just customize its news feed categories a little:
facebook hide news dropdown if it allowed you to hide hockey news

Which categories of news would you like to be able to hide with one click?

How to talk about tragedy online

Time out, people.

In the past 24 hours we have been have been inspired, informed, comforted and mobilized by the unfolding conversation on Facebook, Twitter and Google+. But it’s clear that we have also had moments of feeling attached, horrified, angered and shamed.

So let’s take a moment to stop and think about how we want to use these still-new social networking tools in a moment of collective grief and trauma. Sadly, we are all too practiced in the experience of witnessing horrific, preventable tragedy. But we are newcomers to the experience of processing our grief and horror online, so we are in very real danger of exacerbating the trauma and sorrow many of us are feeling, and intensifying the conflicts and enmities that keep us from effecting the policy and cultural changes that could reduce the risk of future tragedy.

Here’s what I would encourage anyone currently using social media to consider at this moment:

Personal capacity

Know yourself. If you’re someone who is profoundly affected by disturbing news, you will want to think about the trade-off between being informed and motivated and the personal cost of learning disturbing details. You should also think about degree of sensitivity to conflicts or personal attacks: there are a lot of passionate reactions unfolding out there, so before you share your own comments or read others, think about whether and how well you are prepared to be attacked or read harsh comments about your friends’ posts. And if you are the kind of person who uses screen time to numb out, think about whether you’d be better off unplugging for a little bit so that you can actually experience and process your emotions.


Think about why you are turning to social media before you reach for the phone or open your laptop. Let your personal needs and motives guide your choice of platforms and your form of engagement. To name a few possibilities:

Support:  If you’re like me, you may need to feel more connected than usual — to talk and emote and think this through together, so that you don’t feel alone in your grief. When you’re looking for support, stick with one-to-one communications like e-mail, private messaging or DMs,or keep your engagement to a very small circle of trusted friends.

Information: Many of us instinctively turn to the web as a source of additional details on a news story, or for context and analysis that can help us make sense of it. Don’t confuse information with answers, however: knowing more is unlikely to help you comprehend the incomprehensible. Again, small-scale conversation (on or offline) with people who have thoughtful perspectives you respect is likely to be the best way for you to process and think through your response.

Policy change: The conversation has very quickly turned to the question of whether there are policy changes that could mitigate the risk of future shootings. If your goal in engaging online is to effect policy change — by donating to a cause, contacting your political representatives or participating in some other form of online activism — then you may want to look into what kinds of online participation are most likely to be effective. (Amy Sample Ward’s excellent case study on #TakeBackThePink is a great place to start.) If you’re also hoping to influence your fellow citizens, then it’s worth thinking about what kinds of posts may actually enable constructive conversation with people who think differently from you, and what kinds will entrench existing political fault lines.

Venting: In a moment of grief and fear, many of us simply feel a need to howl out in pain or rage. That’s ok. Just don’t confuse it with a way of getting support or constructive conversation, and consider doing your venting in the equivalent of a soundproof chamber — say, an anonymous corner of the Internet where your venting won’t hurt anyone, and is unlikely to come back to bite you.


In a moment of extreme pain and sensitivity, it may be useful to narrow the scope of your online engagement so that your social networks feel like safer spaces for you and the people you care about. If you haven’t done so before, consider setting up a Google+ circle or Facebook list of very close friends — the people you’d actually want to sit down and talk this through with — and limit your online conversation to that list. (You can adapt these instructions for using Facebook lists.)

Remember that unless you limit your reading and sharing to a small and specific circle, you may hear from people who have very different responses, experiences and views of this situation. As you think about what to share, imagine that what you are sharing could be read or addressed by…

  • parents, family or friends of yesterday’s victims
  • parents or teachers who may be feeling sincerely terrified by what yesterday’s events imply for their own or their family’s safety
  • children, include those who are under the age of consent on Facebook
  • journalists or bloggers who may quote you (even anonymously) in stories
  • lobbyists, activists and policymakers who may be influenced by your comments or reaction
  • strangers who have significantly different political views from your own

Many of these folks are likely to be experiencing some level of trauma, so tread carefully. Be as gentle as if you were speaking to a parent who had just lost a child, and as ferocious as if you had 10 minutes of your congressional representative’s undivided attention. Stick to that standard even if you feel like you’re under attack yourself: it’s quite possible that the person who seems to be flaming you is a hurting unit who has lost sight of their usual good judgement.

And if you have kids in the house, please be careful about what you leave on your screen, even if you are just getting up for a moment.


One of the classic problems of online communication is that the words we write with one tone in mind may be read and perceived as if the tone were entirely different. That’s why we need to be especially careful in our choice of words during a moment of sensitivity and trauma. Some guidelines to keep in mind, based what I have observed so far, as well as on basic principles of nonviolent communication:

Constructive and comforting conversation flows from language like:

  • “I” language:  “I’m scared…” or “I feel…”
  • Genuine questions: “Does anyone know…?” or “I wonder whether…?” or “Who else is feeling…?”
  • Listening language: “It sounds like…” or words like “interested”, “curious”, “wondering”
  • Appreciation: “Thank you for sharing…” or  “It meant a lot to me to read that….” or “You helped me think about…”

And here are the 6 words or phrases I’d implore folks to be extremely careful in using right now, because the conversations where they are cropping up are the ones that are getting scary, fast:

  • Disgusted
  • Puke
  • Fuck
  • Narcissistic
  • Stupid
  • Idiotic

It comes down to this: be gentle out there, friends. I’m hurting. Many of you are hurting. Let’s not make it worse.

2×2: Filtering your Facebook friends

How do you decide to view or relate to different friends on Facebook? As with all things in life, this can be described by a 2×2 matrix:

Love this person Not so much
Entertaining Facebooker Add to my “A1 pals” list, which is the news feed I look at most of the time Leave on generic Friends list
Boring or annoying Facebooker Hide from newsfeed:

  • Hover over a newsfeed item, to the right of the person’s name
  • A down-pointing arrow will appear; click it & choose “Hide…”
  • The story will be hidden, and you’ll see the option “Change what updates you get from John” (hey Facebook, that should be which updates)
  • Check or uncheck items based on how much of this person’s news you want to see:

checkmarks indicate which updates will be seen

Put on restricted list

7 ways to enhance your vacations with Facebook

This post is part of a series of thank-you notes to the social media services that made our family vacation possible!

Dear Facebook,

I know that we’re together so much that sometimes it feels like I take you for granted, and I don’t tell you how much it means to have you in my life. But our recent holiday together really helped get the spark back, and reminded me of what makes you so special.

Without you, Facebook, I wouldn’t have discovered the beautiful Jedediah Smith Redwoods State Park, where we camped for two glorious nights, thanks to a tip from the beloved Jessi. I found it because I posted a question on my wall:

My request for advice on where to camp with kids in Northern California

And that Facebook post is what also led us to the Andiron Inn near Mendocino. Because, you know, when you ask for camping suggestions, what you are really expecting is:

Madeline's comment suggests her inn, the Andiron

I’ll confess: we booked our visit in the spirit of “isn’t it cool that someone we know owns an inn?” But it turned out that it wasn’t just a fine place to stay…it was a totally relaxing, delightful, beautiful, immaculate, fun and inspiring experience. The suite we stayed in was a tribute to Madeline’s mum and dad’s WWI romance, decorated with their love letters and other mementos of the time. It was all I could do to keep from unboxing my ancestral papers the second we got home!

See, this is the kind of serendipity you make possible, dear Facebook.

Here are some of the other ways you made this the best vacation ever:

  1. Road trip triage. When we realized we didn’t have enough time to see both the coastal redwoods and Yosemite, we asked our Facebook peeps to help us decide. The overwhelming consensus in favour of the redwoods made our decision easy!
  2. The BlababoothWe visited a couple of touristy spots that had the traditional photo booth — with a twist. The strip of photos it printed out included a code that let us share our photo strip on Facebook, and watch a YouTube video capturing the quarreling that went on while getting everyone to pose. Super fun!
  3. Need-specific activity planning. I asked friends for their picks of the best things to do with kids in San Francisco. Their answers helped me get beyond the universal touristy recommendations, and find the kinds of activities we knew our kids would like.
  4. Audience-specific travelogue. We kept our friends and family amused with our endlessly delightful kid photos and stories (they were endlessly delightful, right?) that are visible only to a small circle. We shared reviews of our favourite stops by cross-posting from Yelp, visible to anyone. And we shared selected snaps with our whole circle of friends — enough to be charming, not enough to be tedious.
  5. Arrange special opportunities. One of our kids wanted to visit a relatively inaccessible destination as part of our trip. I asked our Facebook friends for help — and got an introduction that made a very memorable visit possible.
  6. Create a trip timeline. Even if you’re not diligent about reviewing stops or uploading photos the second you write or take them, posting them to your Facebook timeline gives you the option to edit the date. That allowed me to turn my Facebook timeline into a chronologically-accurate record of our trip, which I know my great-great-grandchildren will appreciate and treasure when they figure out how to scan a Facebook server with their nanobot implants.
  7. Pay it forward. One of the friends following our travelogue was planning a similar trip herself. Once she started asking questions about my posts, I made a point of addressing her likely travel needs — like finding gluten-free food — in my reviews. ‘Cause I’m that kind of Facebook friend.

Ironically, dear Facebook, there was one more way your presence was felt throughout our vacation: by the apparently endless stream of criticism targeted at your IPO. And I know that kind of thing can really leave a social network feeling down in the dumps.

But that’s why I wanted to thank you for what you did for us — not your shareholders, but your grateful users. We still know what makes you special.

How to crowdsource your Facebook Timeline

If you struggle to keep your Facebook Timeline dynamic and engaging, without creating what is simply a mirror of your Facebook or LinkedIn presence, the solution may not lie with you, but with your friends.

For the past few months, I’ve been running a private experiment in crowdsourcing the contents of my Facebook Timeline. Any tweet that somebody else has favorited gets cross-posted to Facebook, so that my Facebook Timeline reflects not only my Facebook life but also my Twitter life. (Yes, they are different.) It turns out that a decent cross-section of my tweets get favorited by somebody (though not every tweet gets favorited, by any means) so this is a good way of selecting just the more interesting tweets for permanent archiving on Facebook. And to keep even those from being tedious, I have them set so that they are only visible to me, and not to any of my friends.

Or I should say, had them set. A few days ago, the service I was using to do that cross-posting (Twitterfeed) updated its Facebook posting service. This resulted in a handful of changes and glitches, including an error in how Twitterfeed handles privacy settings on Facebook: suddenly, the tweets I’d set to have posted privately were begin posted to my default privacy level (a relatively limited circle of 100 friends, but still a lot more than just me!)

While I had set up private cross-posting to avoid annoying my friends, the sudden appearance of these cross-posted tweets hasn’t caused any waves yet. On the contrary: a number of friends are liking and commenting on the tweets that are now appearing on my Timeline.

My serendipity could be your strategy. By using a service like favstar, which generates an RSS feed of any tweet that has been favorited, you can crowdsource the job of choosing which of your tweets, or which of your company’s, get cross-posted to other social networks. Use Twitterfeed to cross-post to Facebook or LinkedIn; or use If This Then That to pipe your favstar RSS feed into any one of wide range of blogs and social networks.

3 practices that restore the meaning of friendship on Facebook

Do you insert audible air quotes when you talk about your Facebook “friends”? If so, it’s time to strip away those air quotes and get serious about your online friends, on Facebook and beyond.

That’s part of the commitment to embracing your real online life that I’ll be talking about tomorrow at TEDxVictoria. My TEDx talk jumps off from a blog post I originally wrote for Harvard Business Review about the 10 reasons to stop apologizing for your online life. So this seems like a good moment to return to the series I started then, fleshing out each of the 10 reasons.

Today I want to tackle the idea of real friendship:

When you treat your Facebook connections as real friends instead of “friends”, you stop worrying about how many you have and focus on how well you treat them.

There are three essential practices that will help you restore some value to the meaning of friendship, however Facebook has cheapened it.

  1. Separate your Facebook brand from your Facebook profileIf you use Facebook for professional purposes, you may be focused on racking up your friend count because you use Facebook as a professional communications, p.r. or marketing channel. Maybe your work would benefit from a big Facebook following, but if so, create a separate Facebook page for professional purposes. (If you’re not creating the page for a specific business or organization, you can choose “artist, band or public figure” and choose the most appropriate profile type for you.)  Use this page as your hub for Facebook outreach and marketing, and use its URL anywhere you’d normally promote your Facebook profile: your blog, your business card or your other social network profiles. Once you’ve got a Facebook presence that’s designed for professional use, you can reclaim your personal profile as the realm of real friendship.
  2. Set a standard for friend requestsEvery time you accept a Facebook friend request from someone you don’t know, or don’t know well, or maybe don’t even like, you’re cheapening the notion of friendship. If you want your online friendships to feel real to you, you’ve got to treat a friend request as if it actually means something. What it means is up to you: set clear criteria for who you will accept as a friend, whether you limit it to people who would put their lives on the line for you, or simply to anyone who knows you well enough to see you in your pjs. Only accept people who meet your criteria, and you’ll be well on the way to restoring some meaning to the notion of friendship.
  3. Make different friend lists for different groups of friendsEvery friendship is different: you may be very close to the woman in the next cubicle at work, but that doesn’t mean you’d tell her the same things you’d share with your best friend from high school. Online, you’ve got an even greater variety of relationships to deal with: in addition to all the usual variations of work friends, old friends, neighbours, etc., you’re dealing with the nuances of some friendships that may exist entirely online, others that date to a long offline history, and some that are true on/offline hybrids. Depending on the nature of each relationship, you’re going to be comfortable sharing different updates, jokes and pictures. So create a list of friends for each kind of content you’d like to share, or each of level of intimacy:  a list for people with whom you want to share family news, a list for the friends who actually like your Star Wars puns, a list for people with whom you’ll share your raciest stories. (Find out how to create a list here.)

Taken together, these three practices will allow you to become more selective about who you accept as a Facebook friend, and to be more targeted about who gets to read or see what. Most important, it will allow you to restore a sense of integrity to the word “friend”, to get rid of those air quotes, and to embrace your online friendships as very, very real.

Bored by your boyfriend? Try having sex.

This is my best effort at scrupulous transcription of a conversation I was fortunate to overhear in the locker room today, between two young women I initially assumed were roommates. I wasn’t sure whether the locker room was covered by a cone of silence, so I checked with the Internets, where I received dispensation to share the following:

Woman #1: How are you doing?

Woman #2: Tired.

W1: Up all night with your friend again?

W2: Yes! He wants to talk all night.

W1: All night?

W2: It’s exhausting. Plus, I’m running out of stuff to talk about.

W1: That’s what making out is for.

W2: I know! That is the problem with Facebook.

If you are over 30, then perhaps (like me) it took you until this point to figure out that all this talking was happening online.

If you are under 30, and feeling envious of us old people who used to intersperse all that boring talk, talk, talk with a little making out, let me correct your romantic notions of the good old days. What actually happened, before the Internet, is that we used to complain (kind of) about guys who wouldn’t talk at all. We were so busy making out, in fact, that you could get weeks or months into a quasi-romance before you even noticed that the guy you were with wasn’t actually capable of uttering a coherent sentence.

Now the up side of the old days is that during the weeks it took you to figure out you didn’t have much to say to a guy, you could at least enjoy getting it on. But I can’t say I feel sorry for my locker room companion. True, some make-out time would alleviate the boredom of her early romance. That boredom might serve her better than sex, however, if it keeps her from getting emotionally invested in a guy she doesn’t actually connect with. And one thing I do remember from the old days is how easy it was to get invested in a boring guy, simply because sex created the illusion of connection.

The conversation I overheard today seemed like an instance of a mistake we are all too prone to make as we swim into this Internet era. We bemoan the social peculiarities of our online lives, implicitly or explicitly comparing its problems with some fantasy version of life before Facebook, before email, before the Internet itself.

For now, the earth is still full of people who can remember that pre-Internet world. Yes, it was nice to have conversations without a pause to text, call or tweet. But it was a world with problems of its own. We were still stupid, we were still horny, and man oh man were we ever bored!