Engagement

Updating Canada’s Election Act so you can tweet the results

Updating Canada’s Election Act so you can tweet the results

Today the Canadian government announced its intention to table legislation that will bring Canada’s Elections Act into the 21st century. Tim Uppal, the junior minister for democratic reform, tweeted today to share the news. That’s right: next election...
The meaning of engagement

The meaning of engagement

A great description of meaningful engagement from Chris Jones: True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and...
How great editing motivates great user-generated content

How great editing motivates great user-generated content

When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...

How to monitor your blog’s comments using Twitter

Twitter has helped move my attention from the soapbox side of social media (“Here I am blogging about the Important Idea I want to convey”) towards its conversational side (“What do you think about my Important Idea?”) The short message length...
Three steps for companies getting started with social media

Three steps for companies getting started with social media

Asked on LinkedIn: What are the first 3 steps every company needs to take to get involved in social media? 1. Listen. No matter what industry you’re in or how sensitive your organization, you need to be doing social media monitoring. At a minimum, set up an...
Bringing your online community to life

Bringing your online community to life

You've spent tens of thousands of dollars creating an online community site. Your organization has a big vision for how this new community can engage your customers, members or the public. Your developers, communications team and fundraisers are all bleary-eyed...

Wrap your brand in reflected glory

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand. That's rule #1 in marketing with social media — and reason #1 for instead taking an approach we...
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