We love the Concept Jam workshop for what happens in the room, as people get excited about the possibilities for social media in their organizations and their own work. And we love taking what happens in the room and teasing out the ideas and mashing them up with what we know ourselves until we can deliver a really varied, exciting set of options.
But in between the room and the
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
We're delighted that Change Everything has been noted on TechCrunch as "a nice alternative to the user generated advertising model".
Marshall Kirkpatrick writes:
I think this is a great example of a company making use of Web 2.0 tools to promote themselves in a way that places the ballance of the impact on providing value to users and incurs promotional benefits for themselves as a consequence of that. Though this model may seem less immediately lucrative, it’s also much less likely to face the kind of anti-corporate backlash bubbling up in MySpace and YouTube.
Marshall had a couple of tips for us, too:
Unlike at 43Things, there’s not the option at ChangeEverything to mark a goal as something you have done already or the question of whether a goal is worth persuing or not – perhaps leftists are too Quixotic for such features.
These are both options we hope to introduce on the site soon – so no, lefties aren't too Quixotic (in this respect, anyhow!)
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