The small organization’s guide to investing in social media
The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
The Rule of 84: Social media for your limited budget or small audience
Ask social media experts to share their secrets at SXSW
Our decision to open source Social Signal’s intellectual property has made me rethink my proposed panel for SXSW. This week, I’ve heard from folks who (like us) are eager to share their social media “secrets”. So why not use that to see whether social media experts to live up to their own hype?<
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
Rob’s Northern Voice keynote
If you’ve ever wondered whether social media is funny, check out the reaction to Rob’s Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the...Status update: Twittering your way to effective (and expressive) communication
Like many forms of online conversation, status updates make it easy to confuse the expressive value of communication with the effective value of communicaiton. I’m concerned about the expressive value of communication when I’m “getting something off my chest”, “speaking my truth”, or engaging in some form of creative expression. I’m concerned about the effective value of communication when I’m trying to get you to hear me, listen to me, or understand me.
Bringing your online community to life
Building an online community is just the first step. Here are my tips on bringing your online community to life.
Recent Comments