Social media in 3 hours a week

How I do it: Internet edition

“How do you do it?” This is one of my favourite questions, and I get it pretty regularly. It usually comes up when I refer to my kids — as in, how do you manage to parent two kids and have a career? Or it comes up when I make a reference to my...
The 5 requirements for a starter social media presence

The 5 requirements for a starter social media presence

What are the 5 factors that shape the investment you’re willing to make in social media? I hear about the same key considerations from a lot of people, so I’ve spelled them out as the requirements for the easy to set up, easy to maintain presence I will map out in this series.

5 steps to create your social media toolkit

5 steps to create your social media toolkit

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

How to sustain a social media presence in 3 hours a week

Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.

How to write a blog post in 10 minutes

How to write a blog post in 10 minutes

How do you blog in one hour a week? In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you’ve fallen into the habit of turning...
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