I know, it sounds like the beginning of a bad joke. (Or a great cartoon! Rob, care to give it a try?)
But believe me, if you asked them to write a document, the mathematician and the librarian would come out ahead. Why?
Brackets.
You know, like
(2+2) X (18/3)
Or like
("climate change" OR sustainability) AND (water OR H20)
But here I am, the lonely web strategist, struggling to write a document that repeatedly uses the phrase, "external engagement and social media strategy advice and support". I know what I mean, but will the client?
What I really need is Boolean syntax. Why shouldn't I be able to write in the form,
(((external engagement AND social media) strategy)) advice AND support
See, isn't that MUCH clearer now?
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