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6 ways to speed up your social media response times

6 ways to speed up your social media response times

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
5 questions about your personal brand and your day job

5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing “co-branded” employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to...
3 practices that restore the meaning of friendship on Facebook

3 practices that restore the meaning of friendship on Facebook

Do you insert audible air quotes when you talk about your Facebook “friends”? If so, it’s time to strip away those air quotes and get serious about your online friends, on Facebook and beyond. That’s part of the commitment to embracing your...
6 solutions to the sadness of social media

6 solutions to the sadness of social media

Is social media making us sad? On the UK’s Channel 4 News website, Benjamin Cohen is concerned that social media is changing the nature of friendship, and has adjusted his use of social media in response: I’ve stopped sharing as much, full stop….I’m not...
The 10 best tips on how to write an online dating profile

The 10 best tips on how to write an online dating profile

It was inevitable that one of my single friends would get the hint. I go on and on about my fascination with online dating, and how tragic it is that I missed out by getting married before it was really a thing, and how much I would like to learn more about how it all...
13 essential ingredients for your blogging setup

13 essential ingredients for your blogging setup

Just like a city needs roads and sewers, a blog needs its own infrastructure. Until you’ve got the basics in place, there’s no point in busting a gut to increase traffic: even if you succeed in bringing new readers to your blog, you won’t keep them...
On the dangers of crowdsourced surveillance

On the dangers of crowdsourced surveillance

My blog post for Harvard Business today looks at the troubling online reaction to last night’s riots in Vancouver. Reflecting on the widespread enthusiasm for using social media to track down criminals, I wrote: I don’t think we want to live in a society...
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