Toolbox

8 easy ways to make me (and everyone else) love you more online

8 easy ways to make me (and everyone else) love you more online

We all know the world runs on love. But every day, we squander that love by bugging the living crap out of other people, thanks to our careless interactions with technology. The good news is that there are some simple ways to avoid annoying people online (and off)....
If conferences were like slot machines

If conferences were like slot machines

My Facebook friends should be forgiven if they think I’m in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on “How social media drives consumer decisions” at the LeadingRE real estate conference. I got to...
Announcing Work Smarter, Rule Your Email

Announcing Work Smarter, Rule Your Email

There’s no part of online life that has a bigger impact on our productivity — and our happiness! — than email. But most email productivity guides focus on getting control over email, when what we really need is more control over our lives and our work....
How to use your Facebook restricted list

How to use your Facebook restricted list

Organizing your Facebook friends into lists is a great way to share different kinds of content with different kinds of people: for example, you might want to share certain updates with your colleagues, and other kinds of updates (like those adorable kid photos) with a...
Hey NSA, even my kids know snooping is creepy

Hey NSA, even my kids know snooping is creepy

This morning’s breakfast conversation: ME: I’m feeling upset about how Barack Obama has been reading all the stuff we’ve been posting online — everywhere except Twitter, which refused to cooperate. SWEETIE: That’s creepy. ME: Good news,...
Should copyediting be part of your social media strategy?

Should copyediting be part of your social media strategy?

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me...
Better vacations with social media

Better vacations with social media

First, the bad news: planning works. If you’re anything like me, you love the romantic idea of spontaneous travel; of hitting the road with nothing but a toothbrush and a change of underwear (plus the entire Apple product line, of course). Get in the car, and...
5 essential steps to online security

5 essential steps to online security

Today’s practice: Tighten your online security. You’d think that writing a dissertation about political computer hacking would make a girl sensitive to the challenges of online security. And it has, up to a point. But I recently decided to up my level of...
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