Harvard Business Review

I write a blog on social media for the Harvard Business Review. My HBR posts cover social media strategy, tools and communications tips, reflections on the implications of social media, and advice on how to keep social media in perspective. My blog posts for HBR are mostly archived here, as are the posts I occasionally write to complement or expand on my HBR posts. To read the original posts (and comments) please visit my archive on the HBR site.

Meet Your Pinterest Customer

Meet Your Pinterest Customer

This post originally appeared on the Harvard Business Review. Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party sites than Google+, YouTube and LinkedIn put together. Think of Pinterest as a hybrid...
Who Are You Online? A 360-Degree View

Who Are You Online? A 360-Degree View

This post originally appeared on the site of the Harvard Business Review. Who are you when you go online? That’s a question that goes way beyond how you feel in your own virtual skin, and affects how we perceive and relate to one another in the world of social...
3 ways you can use Pinterest

3 ways you can use Pinterest

In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...
Excel template: 7 steps to achieving your goals

Excel template: 7 steps to achieving your goals

Do you have trouble making good on your New Year’s resolutions? Do you have a hard time staying focused on your most important work? Do you simply get overwhelmed by all the tasks on your plate, and worry about how to get them all done? When I’m trying to...
10 geek gifts for this holiday season

10 geek gifts for this holiday season

Today’s practice: Choose gifts that celebrate the inspiring or inspired ways your friends and family use technology, instead of gifts that implicitly nag them to spend less (or more!) time geeking out. I shared this list of geek-friendly gift suggestions last...
Delete your Klout profile and be more than a Klout score

Delete your Klout profile and be more than a Klout score

Today’s practice: Refuse to quantify your worth and your relationships. Delete your Klout profile, and sign onto the Social Sanity Manifesto. My latest blog post for Harvard Business Review outlines a Social Sanity Manifesto: a set of commitments you can make in...
Make Peace with Always-On Access

Make Peace with Always-On Access

This post originally appeared on my blog for the Harvard Business Review. The park ranger who helped us pick out a campsite didn’t know he was giving assistance to the enemy. He thought he was simply helping a family of inexperienced campers find a place to...
On the dangers of crowdsourced surveillance

On the dangers of crowdsourced surveillance

My blog post for Harvard Business today looks at the troubling online reaction to last night’s riots in Vancouver. Reflecting on the widespread enthusiasm for using social media to track down criminals, I wrote: I don’t think we want to live in a society...
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