Harvard Business Review

I write a blog on social media for the Harvard Business Review. My HBR posts cover social media strategy, tools and communications tips, reflections on the implications of social media, and advice on how to keep social media in perspective. My blog posts for HBR are mostly archived here, as are the posts I occasionally write to complement or expand on my HBR posts. To read the original posts (and comments) please visit my archive on the HBR site.

Meet Your Pinterest Customer

Meet Your Pinterest Customer

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

3 ways you can use Pinterest

3 ways you can use Pinterest

In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...
Excel template: 7 steps to achieving your goals

Excel template: 7 steps to achieving your goals

Do you have trouble making good on your New Year’s resolutions? Do you have a hard time staying focused on your most important work? Do you simply get overwhelmed by all the tasks on your plate, and worry about how to get them all done? When I’m trying to...
On the dangers of crowdsourced surveillance

On the dangers of crowdsourced surveillance

My blog post for Harvard Business today looks at the troubling online reaction to last night’s riots in Vancouver. Reflecting on the widespread enthusiasm for using social media to track down criminals, I wrote: I don’t think we want to live in a society...
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