Chris Brogan’s blog post, Your Blog is Not Your Job, contains some great tips on how keep blogging and social media from overtaking your primary work and focus. These include:

  • Use an egg timer. If you’re going to venture out onto Twitter, time it.
  • Keep a sticky note of your objectives in sight of your monitor.
  • Ask yourself for every blog post what your goal with that post should be.

I recommend reading the entire post on his blog.