Why and how should CEOs use Twitter? That was the focus of my conversation with Michael Castner yesterday, on the Wall Street Journal’s Daily Wrap. You can listen to that interview below, or read the Wall Street Journal story we were riffing off: Better Leadership with Social Media. In it, I present six ways busy execs can use social media to make their work easier and more effective — instead of seeing social media as one more thing on a crowded plate.
I am a technology researcher, writer and strategist, and the author of Work Smarter with Social Media for Harvard Business Review Press. My writing, speaking and research focus on how people and organizations can work smarter and live better by making effective use of the social web. I blog about digital business and society for the Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency.