NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.

Xoopit

Xoopit:

I’m grooving on this plugin for gmail/firefox that lets me browse all my videos, photos and file attachments in a convenient way.

My Obama mama

My mom turns 70 on November 16th and insists there’s nothing she wants for her birthday other than photos of her grandchildren. I know the one thing that would thrill her even more: being present at Barack Obama’s inauguration.

Reframe it offers collaboration in context

ReframeIt takes a pragmatic approach to in-context annotation. Install their Firefox extension and you can annotate any web page, share your annotations with the audience(s) of your choice, and read what other people are saying about that page.